Ten years later in 1938, Oris introduced its first watch for pilots, which has a striking big crown and a Pointer Calendar feature. The collection is so named due to the model's oversized crown, used to help pilots adjust their watches while equipped with leather gloves. Over the years, aviation develops into one of the four ��Oris Worlds.' Indeed, by the end of the sixties, Oris is one of the 10 largest watch companies on earth. Producing 1.2 million watches and clocks per year, the company employs over 800 people and even begins to develop its own tools and machinery.
Over the next ten years Oris would remain at the forefront of mechanical watch production yet the quartz crisis deeply affected production. By 1982, Oris has definitely committed to producing only mechanical watches, a tradition which it keeps to this day. This decision is informed by the findings of company chairman Ulrich Herzog during a trip to Japan, where he found a new passion for mechanical watches developing in the wake of the quartz revolution.
From then on Oris only became stronger, recapturing the trailblazing spirit of its earlier years of success to reinvent itself as a major player in the global watch industry, all using only mechanical movements. Throughout the late 80's and 90's the brand would go on to release a slew of highly esteemed watches including models inspired by aviation, jazz music and motoring. The company even signed a deal with the Williams F1 team, becoming a sponsor of then up and coming driver Nico Rosberg, a future world champion and global face of the sport.
Making moves into sport inspired watches captured the spirit of earlier Oris years, when accuracy and function was valued above all else. By producing models designed for aviation, motoring, diving and more, Oris managed to create its own niche in the luxury Swiss watch industry after coming to the brink of extinction in the 1970's and 80's.
These days the brand continues to produce beautiful, function and masculine wrist watches that retain a traditional Swiss mechanical core, something indicated by the brand's signature red rotor. Supporting causes such as saving the Great Barrier Reef, the brand has made some particularly big inroads in the diving watch sector, producing gorgeous and highly functional models with features hitherto unseen in the industry.
All in all, it can be said without doubt that Oris continues to be a leading producer of mechanical Swiss wristwatches. Having stood the test of time, this brand certainly create some of the most technically sound and visually pleasing models around.