The Bulgari trademark is usually written BVLGARI in the classical Latin alphabet, and is derived from the surname of the company's Greek founder, Sotirios Bulgaris who opened his first jewelry store in 1877 in Epirus Greece. He then moved to Italy and the flagship store remains to this day in Rome. The company's Swiss subsidiary, Bulgari Haute Horlogerie SA, is responsible for Bulgari watch production and was founded in 1980. Bulgari develops its own automatic and quartz movements and parts, including highly complicated chronograph mechanisms and basic calibers. The Bulgari watch collection comprises the following styles: Bvlgari-Bvlgari, Octo Bi Retro, Endurer Chronosprint, , Astrale Cerchi, Serpenti, B.Zero1, Daniel Roth, Lucea , Rettangolo, Gerald Genta, Diagono and Octo. On 6 March 2011 French luxury group LVMH Moet Hennessy Louis Vuitton SA announced the acquisition of Bulgari SpA in an all-share deal for 4.3 billion euros, more than LVMH had offered for any other firm. Swiss Luxury sells authentic Bvlgari watches at discount prices and can also quote fine jewelry and diamond pieces as well.
The Greek gold and silversmith founder of Bulgari, Sotirios Voulgaris, is considered to be the namesake of his company. The founder of the company took on the Italian name, Sotirio Bulgari. Based on the historic Latin alphabet, the U is displayed as a V, hence the name Bvlgari.
A symbiosis of classic Greek technique, Italian elegance, and Swiss precision are the timepieces from Bvlgari. The exceptional watch models are produced by a Swiss subsidiary called Bulgari Haute Horlogerie, which was founded in 1980 and is located in Neuchatel. In the year 2000, the company purchased the renowned creations of Grald Genta and Daniel Roth and continued on the path of their incomparable knowledge and expertise. Grald Genta is considered to be the most influential watch designer of all time and Bulgari Octo can, in fact, be traced back to his genius. The legacy of Daniel Roth can also be witnessed in the eponymous Bulgaria Daniel Roth timepiece.
Today, Bulgari manufactures both simple and complex movements and plans to maximise its level of vertical integration within the coming years. Many Bulgari timepieces are manufactured with specific decorative techniques such as the medieval champlev technique, which allows for elaborate decorative art, or a central colima?onne finishing. Forever seeking inspiration from origin and tradition, Bulgari has come to stand out in the luxury watch universe.