H. Moser & Cie - 8327-1400

Swiss Mad Watch

Case

Dial

Description

The Swiss Mad Watch is unique, symbolic, and irreverent, but most importantly, 100% Swiss and proud of it. With the Swiss Made label for watchmaking revised from January 1st, 2017, to require 60% of components in a watch to be of Swiss origin, H. Moser & Cie. has soundly critiqued the shortcomings of this inadequate label and stands up for true independent Swiss watchmakers. For the Schaffhausen-based Manufacture, whose creations are over 95% Swiss, this label is too lenient, providing no guarantee, creating confusion and encouraging abuses of the system. For these reasons, H. Moser & Cie. has decided to remove the Swiss Made label from all new watches created from 2017 onwards.

Created in Switzerland, by Swiss watchmakers and using Swiss materials: the Swiss Mad Watch has symbolic value, tackling Swiss Made debate head on to reveal the truth behind this label. With this unique watch, H. Moser & Cie. demonstrates the importance and urgency of returning Swiss Made to its former heights. Echoing the absurdity and the ridiculous change to the Swiss Made legislation, H. Moser & Cie.'s satirical comment on the issue highlights an alternative resource, 100% natural and entirely Swiss, one of the most precious Swiss resources that exists: cows. The case of the Swiss Mad Watch is created from real Swiss cheese as a base material, a Vacherin Mont d'Or medaille d'or, added to an innovative composite material, itr2?, then machined and polished with the H. Moser signature finishes. For the strap, Swiss cowhide was the obvious choice. The watch is finished with a red fume dial and doubled indices at 12, 3, 6 and 9 o'clock, subtly reminiscent of the Swiss flag. The result? Stunning, irreverent, astonishing...and completely Swiss!

Movement

Placeholder for watches using caliber hMC 327 without employing the small seconds at 6:00.

The HMC 327 small seconds calibre is characterized by its traditional watchmaking finishing, minimum power reserve of three days and a hacking seconds function. The movement also includes an escapement wheel pallet fork set with rubies in silicon to reduce friction and the associated wear.

Movement: in-house calibre HMC 327,
32,0 mm diameter, 4,4 mm height
Frequency: 18,000 vib/h
Hours and minutes
Off-centre seconds dial
Power-reserve indicator
Hacking seconds
Moser teeth for all wheels and pinions
Original Straumann Hairspring? with stabilised Breguet overcoil

More watches using the H. Moser & Cie HMC 327 NS caliber